Have you ever wondered how the fortune 500 use direct response marketing? This week's interview is with the Chief Marketing Officer of Best Buy, Barry Judge (Fortune 500 rank: 72). Barry has a $500M annual marketing invest at his disposal. Many of their marketing online is direct reaction driven. But among the actually intriguing things from the ca

High profile cases in nearly any jurisdiction have constantly dealt with concerns in regards to jury selection- the primary concern being the media coverage and how that may influence a prospective juror's views and opinions. Media coverage is also playing a big role in the legal services marketing arena. In the past, legal marketing revolved aroun

School Calm had the opportunity to talk with speaker and activist Jean Kilbourne on advertising, dependency and the requirement for media literacy in America's schools. Jean Kilbourne is internationally acknowledged for her pioneering work on alcohol and tobacco marketing and the image of women in marketing. Her book, Can't Purchase My Love: How Ad

Part of the procedure of generating media protection for your organization, is ensuring you target the ideal outlets with the right angle. If you're promoting a story about a brand-new infant product, it's meaningless sending a media release to a hit music radio station that reaches teenagers. Even the best written, most well investigated, and well

The concept of media has developed notably through the introduction of the internet. One of the newest and most well-known forms of media today will be social media. Even though this media has been present within society for over two decades, it is ever changing to fulfill present requirements within society. At the moment, this form of media is m